Gree Mobile Makes Impact In the Electronic Entertainment Expo 2012
The Electronic Entertainment Expo provided Gree with a platform to enter the western mobile gaming network and also enhance it’s marketing strategy. Gree’s venture into mobile social games and growth in the international gaming network has helped make it a billion dollar organization.
CEO Naoki Aoyagi Optimistic About Gree’s Growth
CEO of Gree Naoki Aoyagi at the Electronic Entertainment Expo, stated that he was optimistic about Gree’s growth in the international mobile gaming market. He said that now was the perfect time to display Gree’s seriousness to the western market. Having organized a party for over 500 people, he said that he was thrilled about Gree’s booth space and the audience at the expo.
Bree was proud to announce its first ever U.S. game in March this year followed by an advertising campaign to promote social networking for mobiles, worth $50 million. Having said this, he also confirmed that Gree’s booth at the Electronic Entertainment Expo was only a small part of the marketing budget. The marketing campaign has only just started in the western mobile networking market and there is lot more to expect, he mentioned.
Tracing Gree’s Development
Bree is entering the mobile gaming industry at a time when the number of mobile gamers are on the rise. It also aims to build in the United States, a billion dollar enterprise to beat it’s competition DeNA, a Japanese company that recently took over Ngmoco, a mobile gaming firm. After the introduction of Zombie Jombie app in to the western market, Gree’s numbers have increased drastically. In fact Zombie Jombie is doing as well as it in the Japanese mobile gaming industry.
Gree’s Approach to increase user base is slightly different from competitors like Zynga. OMGPOP’s acquisition is Zynga’s primary method to acquire users, while Gree plans to use a specific marketing strategy. Although the ultimate result is to obtain users, Gree’s marketing strategy has worked in Japan and the company hopes for the same results in the United States.